As an aspiring art-lover, walking through the door of a gallery or bidding at an auction can seem quite intimidating. For one who is not versed in the unspoken “codes” of the art world, buying your first piece of art can seem like a daunting pursuit. However, here at KAZoART, it’s our job to decipher the complex code of the art market and guide you through the entire process. Read on to find our top 10 must-knows when buying art.

10 tips to help you start buying art

Discover our 10 tips to start collecting art! As an online art gallery, KAZoART’s top priority is facilitating the discovery and purchase of art directly from the artists’ studios.

Have you heard about KAZoART Guide to Collecting Art? Delve even deeper into the art discovery process, learn about various techniques and get answers to every question that crosses your mind when contemplating a purchase (i.e. what is the price of a work? how is the rating of an artist calculated?, etc.)

This practical guide will accompany you throughout your reflection and helps you to become more familiar with the vast world of contemporary art.

1. Sharpen your eye

There is nothing better for someone who wants to start buying art than a trip to the museum, or a walk-around a contemporary art fair or exposition, should you have the time. Just as the ear needs to be trained in order to appreciate music, so must the eye in order to appreciate fine art. If an artist, trend or a particular work excites you, explore everything you can about them by diving into their origins. All of this will give you a more profound knowledge of their aesthetic approaches and various techniques. Then, you can begin to refine your taste…

2. Trust your instincts

Before all else, art is about taste and passion! Your eyes and your heart should be drawn to, intrigued and moved by a work of art. Because buying art most likely represents a significant investment, it should always serve as a reflection of your penchants and personality.

However, we must not forget that art, like fashion, is an ever-evolving industry. The high-ranking artists of today could go out of style tomorrow. That said, if an artist’s work enthrals you, don’t ask yourself about how famous they are, or how prominent they are in the art world. You are the judge, and it is your taste that matters.

3. Examine the work from every angle!

If you are completely swept away by a work of art, it is important to spend some time meticulously examining every last detail. In order to allow the highest level of inspection, KAZoART has employed technology that can visualise a work of art as if you were really there in person, even better than the human eye through the use of high-definition magnification.

On our website, once you’ve selected a work, you will be brought to the display page. There, you can click on the “Try it out” button to view the work in a full-screen format.

4. Think: Harmony.

Whichever piece of art you choose, you will be bringing it into your home, and, essentially, your life. In a broader sense, you are welcoming something foreign into your personal space, so you’ll need to make sure it’s well-integrated! You should ask yourself whether it suits the pre-existing decoration and the pieces you’ve already chosen for your home. Be aware of these factors but don’t allow them to make the decision for you.

Ambiance bohème - Apartment Therapy© - KAZoART
Bohemian ambiance – Apartment Therapy©

5. Take an interest in the artist

So, you have your heart set on a piece that deeply and genuinely moves you? Now it’s time to learn more about the artist. Check out their biography: what type of work have they done in the past, what does their artistic process look like, where did they go to school, have they been featured in any exhibitions?

On every display page of the KAZoART website, you will find a summary of the artist’s career which will tell you more about their artistic inspiration. Emotion is important when beholding a work of art but to learn about the process behind it gives way to an even more enlightened perception.

Take the time to browse through other works of the same artist that are also available on our site as this will better your understanding of their approach. Who knows, it may even lead you to find another one of their pieces that you love even more!  

Stéphane Cattaneo
Stéphane Cattaneo painting / DR

6. Set a budget for yourself

Buying artwork is often a “love at first sight” affair. While it’s not against the rules to splash out a little, we do advise you to have a budget set out before you begin. This is especially important for your first purchase. Once you’ve fixed your budget, you can enter that amount into the search filters on the KAZoART website so that we can suggest artwork within your price range.

Being on a budget shouldn’t stand in the way of owning an original piece of art.  On our website, you can find a wide variety of works that are priced from as low as 100€. Photographs, sketches, prints, drawings, engravings and lithographs are all mediums that can be bought without breaking the bank.

7. Is the work listed at a fair price?

The art market is seeing an absurd spike in prices, with works regularly being sold for millions. A work’s price tag is obviously an important factor that isn’t always easy to decipher. At KAZoART, we are a platform for artists who are at the beginning or middle of their career. They are chosen for their unique potential and as a result, the prices remain affordable and reasonable.

Know that with every listing on our website, experts have validated and certified its value so that you’re guaranteed a fair price. If, however, the artistic value of a work isn’t quantifiable or measurable, the price is calculated through objective criteria. These criteria take into account the size of the work, the techniques used (oil paintings are more expensive to produce), the time that was invested into the piece and the notoriety of an artist can all influence the cost of a work.

8. Seek out our advice!

Our team of artistic experts are here to advise you and listen to all your questions, big or small. Again, buying art is no everyday, mundane decision, which is why we’re here to help you with the entire process. To contact our advisors, click here.

Dis moi la fleur 13
Emilie Moysson, Dis moi la fleur ? – 13 (digital photography on dibond)

9. Request a certificate of authenticity

A work of art should be original and the certificate of authenticity that’s provided with your purchase will attest to such. Although not always required elsewhere, KAZoART issues certificates of authenticity for all purchases made through our site.

Are there original works of art out there? Yes. Are they always “unique”? No. Take, for example, works of art such as engravings or photographs. These mediums can be reproduced many times. For works bought on our website, we make sure that no more than 30 reproductions of any piece are made and that every work is numbered and signed by the artist themselves.

10. Feature your art, flaunt it!

Whether it be a photograph or a work of art on paper (engravings, sketches, prints, lithographs, etc.) you’ll first need to frame it. Framing your art not only protects it but quite literally showcases it. Though a simple process, framing can become expensive if you opt for a custom frame. Alternatively, you can always do it yourself by choosing a standard, pre-made frame.

Choosing the right lighting is absolutely essential when displaying your art. Indirect or artificial light are favourable as UV rays and heat from the sun can have damaging effects. LED bulbs can provide a light source for your artwork without damaging it.


Would you like some guidance or advice along your art-collecting journey?

Find everything you need to begin and maintain your collection in our Collector’s Guide!