Pantone 2023: Viva Magenta!

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Curated by Cécile Martet

It has just been named color of the year 2023 by the Pantone Color Institute: Viva Magenta! Vibrant and dynamic, this cousin of red signifies strength and optimism. It's a celebration of nature's most beautiful and deliciously exuberant.

Let's honor Viva Magenta with this new selection of electrifying works!

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